AUSTIN HORN CAMP

brand identity

Located in Austin, Texas, the camp cultivates a supportive french horn community for middle school and high school students that empowers students to become more independent, creative, curious, and knowledgeable young adults. The design challenge in this project is to raise brand awareness for the new camp. The target audience is the Austin Horn Camp students and parents. The Austin Horn Camp identity and promotion campaign is complete with a logo and tshirt design, as well as a poster, camp flag, and concert program cover. The star inside of the french horn in the design is representative of Texas unity, which is in the Texas state flag and seen all over Texas residences. The design is legible, youthful, and simple in color scheme to be reused in multiple contexts. 

This brochure acts as an advertisement to parents for the camp hosted the following year. Following the new brand identity using the established logo and design elements, this spread encourages the readers to sign up for the camp while featuring photos from past summers and a brief description of what the camper can expect out of the amp.