PROOF POP CO.
Business idea, brand identity and execution, advertisement
Proof Pop is a brand that specializes in creating popsicle flavors for adults that combine the nostalgic dessert with some of their favorite alcoholic drinks. The proof pop Co. brand identity is complete with branding assets, including a primary logo and secondary logos, a menu, website design, advertisements and social media posts. The primary design challenge with this project was to create a design that would draw in adult customers while conveying that the popsicles contain booze.
Print advertisements as such as the flyers for each flavor of popsicle can be placed in public, on store or gas station windows and are a fun way to draw attention to the physical store and generate awareness of the brand.
Digital advertisements such as an animated social media ad, like a promoted Instagram story, is on of the ways that our brand is able to reach its audience, being able to target the paid ad specifically to who we’re trying to reach.
The target audience is adults between ages 21-40, who would like their sweet treat with a little boozy kick to it. The design of this brand is solved with walking mascots that are reminiscent of vintage cartoon design.
The presence of alcohol is alluded to with the boozy whistle, the wine-red color, use of the word “proof”, meaning that it contains alcohol.
