DRUG FREE COMPLIANCE
Branding, social media management, marketing design
This is a working project for Drug Free Compliance, a drug testing company who partners with LabCorp and Quest Diagnostics. Where I was provided a logo, fonts, and colors, I am creating branding that will be used throughout the company website, social media marketing, documents, and more.
I am currently creating custom illustrations geared directly toward the types of companies who DFC serves— companies who solely require drug testing for their employees, rather than requiring background checks, social media screening, etc. for their employees.
BRAND ILLUSTRATIONS
APPLICATION
The main branding challenge is a way to utilize graphic illustrations througout the branding while maintaining a professional look. As a solution, the illustrations do not stray too far from everyday objects. The general application of the illustrations are sparing, focusing mostly on open space and the actual information at hand. Small callouts are necessary with certain messages, and what better place to use the yellow than paired with the white and blue typography to light up its stale nature?
The use of thin lines across a composition allows for the viewer to quickly and easily gather the information they need while gaining trust in the company through its branding and technical expertise. These lines are a simple yet they can be useful in many ways. Whether simply used for organization and guiding the eye, or formed in the shape of a speech bubble to get a message across, these lines are a highly adaptable design element that pair well with the illustrations.
Hi! Let’s chat.
Please reach out with freelance inquiries or any questions you may have. Visit my ‘Contact’ page for my information.
I can’t wait to hear from you!
